Have you ever wondered how Olympians who seem to defy the laws of physics, push the boundaries of human performance higher than we previously thought possible and then keep improving beyond that?
There is a commonly held misconception that it takes 10,000 hours to master a sport (or any other complex skill) erroneously and inadvertently propagated by author Malcolm Gladwell in his otherwise excellent book, Outliers.
What Gladwell failed to explain is that Peak Performance has always been achieved, not by birthright but with Deliberate Practice Principles (DPP) studied and documented over the past 4 decades years by Anders Erickson.
Academics now generally agree that only about 35% of talent is genetically predestined; height, gender, slow versus high twitch muscle fibres, eyesight, hearing, tone, eye-hand coordination, motor reflexes, etc. Notably, Usain Bolt’s stride length and Michael Phelp’s wingspan.
You might be wondering what this has to do with data processing, management, optimisation and quantitative analysis…
It all starts with a young girl on the South Island of New Zealand who learned to ice skate at the young age of 4. She was, unknowingly at the time, trained in the iterative improvement principles of Deliberate Practice that would soon make her national champion in both her native country and adopted home, Australia.
Fast forward two decades when Aleisha McCall (nee Haslemore)retired from competitive skating and elite coaching and judging to start her career in radio advertising. Ignorant to the mechanics of the radio industry, she sought out a business mentor and decided to work with Dr Marc Dussault, The Exponential Growth Strategist.Aleisha steadfastly applied Exponential Mindset Thinking to selling ads on the radio. Within 2 years and for the duration of her tenure at the Australian Radio Network, she topped thecharts asAustralia’s top selling account manager.
Radio has been and remains an effective advertising platform, but as marketing and advertising budgets shifted to digital marketing, Aleisha decided to launch her business – a boutique media consultancy founded on the principles and strategies that made her a champion on the ice and in radio – Deliberate Practice Principles – but with a twist.
The twist was to make Ultimate Edge Communications (UEC) data-centric and results-focused in an industry that agencies were considered more art than science and renowned for their “cowboy” antics self-justified as a creative endeavour rather than a hard science discipline.
As a former sports champion and high performance coach, Aleisha knew better. She knew success was more about a disciplined process (DPP) than inspiration or improvisation.
Quantitative analysis is usually the purview of production and manufacturing, not professional services, especially those considered creative and artistic in nature.
As documented in previous CIO Advisor articles, UEC has been a trailblazer wrestling big data for its small business clients and vertically integrating its clients into the value chainwith DIY Personasand Audits. These are all enabled and empowered with the same Deliberate Practice Principles used by Olympic and World Champions to win medals and push the boundaries of excellence and more importantly – achieve mastery.
Mastery of a craft occurs when it is: Repeatable, measurable, dependable and profitable. Although based in science, DPP rely on systemic improvisation and adaptation for context and other characteristics and constraints. Optimisation is about making the most of what is available or possible within the realm of reality.
This organic approach to data has been at the core of how UEC has been able to out-perform it peers to take its clients to the podium leadership position regardless of industry. The only foundational requirement is for a client to adopt the mindset of a champion that success is possibleif the data, systems and processes are supported with the rigour of Deliberate Practice Principles and a qualified coach like Aleisha and the UEC team.