Adjust: Mobile Marketing and Fraud Prevention Done Right
Christian Henschel, CEO & Co-Founder
The rising competition in today’s world is compelling app marketing teams to extend their focus from local markets to international markets. However, running international campaigns carry their own set of challenges for app publishers from the logistical issues around working in different time zones and with foreign ad networks and currency, to more market-specific challenges, such as data privacy and most importantly, mobile ad fraud. “As one of the biggest problems plaguing the app marketing industry, mobile ad fraud rates have almost doubled since 2017,” explains Christian Henschel, co-founder and CEO of Adjust. With the increasing number of cases of advertisers being victims of mobile ad fraud, the damage is pegged at $4.9 Bn, with some advertisers losing up to 80 percent of their ad budget. As an industry leader in mobile marketing measurement and fraud prevention, Adjust is the much-needed partner for app marketing teams as it can give them a leading edge in the international market while providing fraud prevention. The company supports clients on an international level enabling marketers to understand, manage, and use their data to succeed against competitors abroad. “We provide high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions.”
Adjust offers an open-source SDK to app marketers and developers to measure and analyze user behavior, user acquisition, and marketing ROI. The installation process is quick, and functions on whatever platform or framework an app publisher uses. It provides app developers with the ability to audit the code and determine whether the code meets their security standards.
We provide high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions
To measure across multiple platforms, app developers need to integrate several different SDKs; but Adjust provides the ability to track and analyze thousands of partners including Facebook, Google, Twitter, and Tencent with one SDK, within one single platform. Providing the most accurate attribution in the industry, more than 20,000 apps have implemented Adjust’s solutions to improve their performance.
Henschel explains the three major components that clients love about Adjust—speed, simplicity, and accuracy. With Adjust, marketers can tie user behavior back to the original ad they came from, or any effective re-engagement campaign. “Simply put, our measurement solutions helps them better understand their apps’ performance,” says Henschel.
Interestingly, the company has recently launched the industry’s first free benchmarking tool to help marketers understand the effectiveness of their apps. Marketers can use the tool to create customized benchmark reports that compare their app’s performance against their own verticals and others, across regions, user types (paid vs. organic) and platforms (iOS vs. Android).
On the other hand, Adjust’s Fraud Prevention Suite (FPS) helps protect the client’s ad budget and stops mobile ad fraud in real time. “Our platform proactively keeps datasets clean through its Fraud Prevention Suite, verifies in-app purchases in real time, and provides streamlined reporting for clear, actionable and comparable metrics,” says Henschel.
In an instance, Viber stopped ad fraud using Adjust’s FPS. By enabling FPS, all of Viber’s marketing campaigns were automatically protected from the most common and widespread fraud schemes. “FPS allows us to experiment with and test new sources so that we know our budgets are targeted towards legitimate users only,” says Moshi Blum, head of user acquisition, Viber.
Continuing on its mission to challenge the status quo of the industry, Adjust is consistently working towards helping marketers be successful in their endeavors by providing them the required technology be it fraud protection or attribution. “We are always thinking about what we can do to improve our customer’s working lives and will continue along the same lines,” concludes Henschel.