Over the last decade, marketing technology (MarTech) innovation has transformed demand generation, audience creation, targeting, consumer conversion, and customer retention activities. For example, advertising technology innovations are facilitating the volume and velocity of digital advertising. Concerns, however, remain among marketers about the quality of impressions and the ability to reach intended audiences. In response, MarTech solutions are improving advertising efficiency through granular audience definitions and effective audience targeting.
New solutions are also being designed to track consumers through an entire product purchase journey. This enables brands to ‘close the marketing loop’ and determine the impact of their activities. The availability of granular ROI metrics is also raising marketers’ expectations.
That being said, emerging MarTech solutions such as customer data platforms (CDPs) are also rushing to integrate and commercialize an array of digital data streams. By harnessing a company’s disparate data streams combined with easy-to-use analysis tools, CPDs will provide marketers the ability to answer important business questions without conducting research. As MarTech evolves, and the industry accelerates to keep pace, future innovations will follow quickly.
Amidst these exciting developments, CIO Advisor APAC has curated a list of the top 10 MarTech solution providers that are making a significant impact in the marketplace. Equipped with innovative technological capabilities, these solution providers are transforming the marketing industry with their state-of-the-art offerings. This edition also blends thought leadership, from subject-matter experts with real-life stories, on what selected vendors are doing for their clients, including exclusive insights from CIOs and CXOs. We hope this issue helps you build the partnership you and your organization need to drive innovation.
We present to you CIO Advisor APAC’s “Top 10 MarTech Solution Providers – 2019.”