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Top 10 Martech Solution Companies - 2020
There was a time when the term Martech was thrown around in the ever-changing marketing landscape as a buzzword. However, that changed quickly. With the convergence of advertising and marketing technologies, it was only a matter of time for Martech to evolve as a key aspect of businesses. Fast forward to 2020, if anything, this year has taught businesses the importance of staying relevant in order to lure and retain customers. In essence, Martech enables real-time acquisition and analysis of customer and prospect data. As a result, it can be used to craft the most timely, useful response in any given buyer situation. It also powers automation—saving both time and money—as well as personalization, which meets increasing customer preferences for tailored, targeted experiences.
As the industry boundaries continue to blur, it allows new entrants to challenge long-held notions of how exactly marketing is done to reach desired outcomes. At the core of such disruptions lies an equally powerful marketing strategy. While keeping up with the ever-evolving marketing realm, organizations are inclined toward the adoption of technologies like AI to process and impl... Continue Reading
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AnyMind Group started as AdAsia Holdings in April 2016 and has since become one of the fastest-growing organizations today. AnyMind Group aims to power businesses and professionals with a suite of AI-based Software-as-a-Service (SaaS) solutions, enabling them to achieve greater scale and efficiency within and across departments quickly. The business’s key offerings include AI, digital marketing, advertising, marketing, video production, influencer marketing, HR tech, AI solutions, machine learning, and recruitment. Along with AdAsia Holdings, an advertising-focused business, AnyMind Group also has CastingAsia, a marketing technology company, and TalentMind, a human resource technology company
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iClick Interactive—an independent online marketing and enterprise data solutions provider—is connecting marketers worldwide with audiences in China. iClick is focused on helping brands obtain a deeper understanding of the Chinese market through real-time data analysis and the formulation of optimal marketing technology strategies via advanced algorithms. With its ground-breaking products—iAudience and iAccess—the former provides audience profiling, audience segment data and competitive landscape analysis to help brands ensure their campaigns are cost-effective while the latter provides a one-stop cross-channel targeting solution for Digital China
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Smartly.io automates every step of social advertising to unlock higher performance and creativity. The company is a global team of over 350 Smartlies, building a platform that automates creative production and ad buying at scale. Smartly.io manages 2.5 billion Euros in ad spend and serves more than 650 brands worldwide, including eBay, Uber, and TechStyle. The company’s team has footholds in 13 cities around the world and represents 43 different nationalities. Smartly.io is a fast-growing team of Smartlies passionate about building an excellent platform for its customers and a company they love to work for
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Zanroo uses social media to help brands gain an insightful understanding of the marketplace. The company’s products and services are built around the proprietary technology Zanroo started developing in 2008. The company has evolved into a complete web-based social intelligence solution, integrating social listening, monitoring, engagement, and customer service. The company aims to continue to build a reputation as a world-class marketing technology company and as a ‘go-to’ problem-solver, which provides clients with the best solutions. Zanroo helps brands leverage technology to obtain the correct data and to make insight-driven decisions
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Blackpepper
Blackpepper is a leading Ecommerce provider based in Auckland, New Zealand. The company helps household brands reach millions of people each month with its Ecommerce and Email Marketing platforms. Blackpepper provides a full service offering - Design and development of responsive (mobile device friendly) Ecommerce, responsive Email Marketing, Search Marketing and Search Optimisation as well as specially designed Cloud Hosting in a New Zealand facility optimised for its platforms
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Digivizer
Digivizer is Australia's leading social technology company. Since 2010 its data-driven products have helped businesses of all shapes and sizes create better experiences for their customers by knowing more about people and what they care about. Digivizer lets marketers and CEOs in companies of any size see how well their digital marketing programs deliver, across all main digital social and search platforms, in a single view that’s accurate, immediate and affordable
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SparkX Companies
As a professional digital marketing consulting firm specialized in digital marketing solutions, the company's experience and network of partners and industry experts allow it to provide clients with customized services and guidance that will help take them to growth and success. SparkX specialists and consultants provide effective digital marketing solutions designed to launch and boost clients' business
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Tellscore
Tellscore is an AI/ML driven (Artificial Intelligence/Machine Learning) influencer marketing automation platform that enables brand to connect directly with micro-influencers of their fields (Health, Beauty, Travel, Tech & Gadgets, Lifestyle, etc.). The company believes in building good word of mouth through authentic content that is data driven, transparent and measurable
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TRIBE
The TRIBE platform connects brands with creators to generate word of mouth marketing and branded content at scale. The platform has turned traditional Influencer Marketing on its head by delivering branded content to the marketer before they’ve spent a cent. The tech company was founded in Australia in 2015 by Jules Lund and has since expanded into the U.K. (2017) and the U.S. (2019), raising $18M along the way
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Yoyi Digital
Yoyi Digital is a global leader in AI-driven marketing solutions. Yoyi has been recognized internationally as a platform with constant innovation and consistent marketing effectiveness owing to its award-winning AI technology and a massive scale of exclusive audience data. Founded in 2007, Yoyi has built a leading team with expertise in data science and machine learning technologies. With over a decade of research and development in its arsenal, the company has been awarded a high number of related patents in data management, audience insight, and cross-screen delivery
