There was a time when the term Martech was thrown around in the ever-changing marketing landscape as a buzzword. However, that changed quickly. With the convergence of advertising and marketing technologies, it was only a matter of time for Martech to evolve as a key aspect of businesses. Fast forward to 2020, if anything, this year has taught businesses the importance of staying relevant in order to lure and retain customers. In essence, Martech enables real-time acquisition and analysis of customer and prospect data. As a result, it can be used to craft the most timely, useful response in any given buyer situation. It also powers automation—saving both time and money—as well as personalization, which meets increasing customer preferences for tailored, targeted experiences.
As the industry boundaries continue to blur, it allows new entrants to challenge long-held notions of how exactly marketing is done to reach desired outcomes. At the core of such disruptions lies an equally powerful marketing strategy. While keeping up with the ever-evolving marketing realm, organizations are inclined toward the adoption of technologies like AI to process and implement data to derive meaningful insights as well as predict various aspects of their business. Besides, video content and voice-enabled search are quickly evolving as the new preferred marketing channel. As for organizations with mobile users as their customer base, mobile will remain at the heart of their omnichannel campaigns.
With the Martech landscape in constant flux, it is incredibly challenging for even the top industry analysts, let alone marketers themselves, to predict which providers they will be relying on in the next five years. In short, marketers need to prepare for the unknown.
To help organizations and leaders select the best vendors and advance their business initiatives, CIO Advisor APAC magazine’s editorial board has assessed and shortlisted a handful of Martech companies, such as, VYBRNT, iClick Interactive, and Ultimate Edge Communication, that are at the forefront of providing cutting-edge marketing technology solutions. These companies offer robust products coupled with innovative strategies that are distinctively prominent in the field.
We present to you CIO Advisor APAC’s “Top 10 Martech Solution Providers – 2020.”