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iClick Interactive: Data-Driven Marketing Targeted at China
Sammy Hsieh, Co-founder and Chairman of the Board of DirectorsiClick began its journey with its proprietary programmatic advertising and digital marketing solution platform that helps companies navigate the large and diverse online market in China. The company truly possesses omni-channel marketing competence, which boasts cross-channel and cross-screen capabilities, transforms data into insight, action and performance—making the first of its kind in China.
“There continues to be tremendous potential in the Chinese digital advertising market for international brands to build market share. That said, long-term success requires a customized strategy specifically adapted to China’s complex market and cultural landscape,” says Sammy Hsieh, Chairman and Co-Founder of iClick Interactive. iClick is focused on helping brands obtain a deeper understanding of the Chinese market through real-time data analysis and the formulation of optimal marketing technology strategies via advanced algorithms. With its ground-breaking products—iAudience and iAccess—the former provides audience profiling, audience segment data and competitive landscape analysis to help brands ensure their campaigns are cost-effective while the latter provides a one-stop cross-channel targeting solution for Digital China. The company is also enhancing its solutions and empowering clients with of Artificial Intelligence (AI), Big Data and Cloud based solutions. Hsieh notes, “We also provide the ability to select the right marketing mix to reach China’s netizens drawing upon our strong market and media connections.”
iClick’s proprietary data-driven platform integrates data, technology and media connections to help brands meet their consumers’ demands in real-time. It collects first-party data from digital advertising and third-party data from the company’s media connections. Finally, the platform can deliver ad for clients through its connected channels—ranging from search engines and mobile apps to social platforms and video sites. iAudience was launched in 2017 to help clients understand their competitive position using data analytics. The solution leverages AI to offer real-time intelligence on the Chinese market and identify business opportunities. iAudience also empowers brands to develop smart marketing plans from conception to execution, helping them form a tailor-made selection of the most appropriate media channels to target.
We provide the ability to help brands connect with Chinese audiences drawing upon our Integrated Enterprise and Marketing Cloud platform that provides full-stack marketing and consumer lifecycle solutions
The market module helps marketers understand 53 pre-defined market segments and offers ready-to-use “Audience Plans”, and the brand analysis module provides them with deeper insights into the market landscape, an analysis of their clients’ brands and products, and a closer look at competitor data. iAccess, on the other hand, is a one-stop cross-channel targeting solution for digital China, helping marketers reach Chinese audiences. The solution enables marketers to reach 93 percent of mobile users in China and also provides a high degree of transparency using data insights and third-party tracking. These two solutions work in tandem to provide companies with the real-time information they need to understand the trends affecting the Chinese market.
Through a strategic partnership with Tencent, iClick’s Enterprise Solutions presents reliable recurring revenue streams with tremendous opportunities to upsell multi-national corporations (MNCs). Tencent’s proprietary API connection enables brands to build 360-degree consumer profiles based on the collection and integration of purchased behavioral information from online and offline touchpoints, including WeChat Mini Programs, WeChat Payment, WeChat Work and more. As iClick continues to provide integrated marketing and smart retail solutions targeting Chinese consumers, the company believes Enterprise Solutions has strong and long-term growth potential and will become a significant gross margin contributor. In 2019, the company also launched iClick Lab, a technology resource hub specializing in the use of big data and marketing technology to enhance the consumer experience by empowering enterprises to deliver smart retail applications, capture market intelligence and validate using blockchain technology.
To illustrate more on the value proposition of iClick’s solutions, Hsieh cites a customer success story wherein iClick’s robust capabilities proved beneficial for Puma—one of the best-selling brands in the world, providing hot-sale sports apparel items. Given that the sportswear products available in the market are highly homogeneous and new products are being introduced quickly, it was challenging to expand Puma’s target group while at the same time pinpointing its target audience in a highly competitive online environment. By offering its proprietary data platform, iClick created Puma’s target audience profile based on basic attributes like demographics, interests and behavioral characteristics, followed by expanding the data pool based of its own data intelligence to further widen Puma’s audience reach.
Harnessing its data platform, iClick Interactive accurately identified Puma’s target audience using a 6-dimensional array based on the predefined audience profile and previous campaign data. “We then pinpointed high-potential target audiences across platforms based on the above attributes to build Puma’s unique audience group,” Hsieh recalls. “Running audience group” and “Soccer audience group” were then created by looking up audiences with similar traits and behavior across PC and mobile devices (lookalike model) to further expand Puma’s audience reach. User tags were applied to each of the identified audience groups to enable ad personalization, which, as a result, boosted click-through rates. The campaign received the Best Use of Programmatic–Data Application Award at Golden Mouse Digital Award 2018 with 34 percent more than the estimated impression, 12 percent more than the estimated CTR, and 126 percent increase in brand followers.
Success stories as such stand testament to the value iClick brings to its clients. To keep up with customer demands, iClick has recently launched a new milestone–iActivate, the ultimate SEM campaign management platform that connects several ad platforms to efficient campaign monitoring and management. It is a strong addition to the iSuite products including iAudience, iAccess, iAx and iClick’s Tracking Solution. With offices in Korea, Japan, Thailand, Singapore and the UK, iClick has built strategic partnerships with regional companies. “We will expand our business further into the APAC and European markets. We intend to enhance our competitive strengths and pursue the strategies to further expand the business by expanding the audience data set, strengthening data analytics capabilities and innovate technologies, and extending data application across more aspects in online marketing and beyond,” Hsieh ends.
iClick Interactive News
iClick Launches New Marketing Analysis Tool - iNsights
HONG KONG - iClick Interactive Asia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China launched its flagship marketing analysis tool, iNsights, which gives brands in-depth and actionable consumer behavior insights to drive more effective marketing campaigns.
iNsights is an efficient one-stop tracking solution that tracks and analyzes cross-channel campaigns covering China and overseas markets, eliminating the difficulties of using multiple marketing tracking systems. Utilizing full-data analytics to produce reliable and accurate insights, iNsights provides brands a better understanding of marketing-driven traffic as well as on-site audiences behaviors and facilitates more effective re-targeting. It also embraces a user-friendly dashboard that renders complicated data into visualized interactive graphics that deliver actionable insights.
As a strong addition to iClick's iSuite solution, iNsights empowers global marketers to efficiently track and analyze audience behavior during marketing campaigns and enables them to re-target audiences more precisely. Combined with iAudience, iAccess, iActivate and other iSuite products, iNsights completes the full campaign cycle including the identification of target audiences, omni-channel ad placement, marketing campaign analytics and look-alike remarketing, empowering more effective long-term ad campaigns across multiple markets.
"iNsights effectively addresses the difficulties presented to marketers by the shallow insights provided by raw data and selective sampling data analysis, as well as the inconvenience and incomparability of multiple tracking systems for different regions," said Frankie Ho, President of International Business at iClick. "Our recent update of iAudience and the launch of iActivate and iNsights are part of iClick's commitment to continually build up and develop the best full-stack solutions for global marketers. iClick has always devoted itself to helping brands gain a better and deeper understanding of markets in real time and to creating the best marketing strategies driven by data and advanced algorithms."
iNsights is an efficient one-stop tracking solution that tracks and analyzes cross-channel campaigns covering China and overseas markets, eliminating the difficulties of using multiple marketing tracking systems. Utilizing full-data analytics to produce reliable and accurate insights, iNsights provides brands a better understanding of marketing-driven traffic as well as on-site audiences behaviors and facilitates more effective re-targeting. It also embraces a user-friendly dashboard that renders complicated data into visualized interactive graphics that deliver actionable insights.
As a strong addition to iClick's iSuite solution, iNsights empowers global marketers to efficiently track and analyze audience behavior during marketing campaigns and enables them to re-target audiences more precisely. Combined with iAudience, iAccess, iActivate and other iSuite products, iNsights completes the full campaign cycle including the identification of target audiences, omni-channel ad placement, marketing campaign analytics and look-alike remarketing, empowering more effective long-term ad campaigns across multiple markets.
"iNsights effectively addresses the difficulties presented to marketers by the shallow insights provided by raw data and selective sampling data analysis, as well as the inconvenience and incomparability of multiple tracking systems for different regions," said Frankie Ho, President of International Business at iClick. "Our recent update of iAudience and the launch of iActivate and iNsights are part of iClick's commitment to continually build up and develop the best full-stack solutions for global marketers. iClick has always devoted itself to helping brands gain a better and deeper understanding of markets in real time and to creating the best marketing strategies driven by data and advanced algorithms."
iClick Interactive Releases Chinese Travel Shoppers White Paper 2020
HONG KONG - iClick InteractiveAsia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China today unveil edits new “Chinese Travel Shoppers White Paper 2020”in association with The Moodie Davitt Report and ClickInsights to present the latest Chinese market trends and the travel retail outlook for 2020.
The White Paper was unveiled during the Moodie Davitt Virtual Travel Retail Expo this week, a unique and pioneering virtual travel trade show and symposium that has been designed to both mirror and improve upon a traditional conference and exhibition complete with networking, meeting facilities and workshops by global travel retail industry leaders. To find out more about this unique event, please click on the following link https://virtualtrexpo.com/about-expo/.
iClick’s Whitepaper on ChineseTravel Shoppers 2020 provides high-level intelligence on three key travel groups –Families Trip travelers with sufficient money but not sufficient time, New Package Tour travelers with sufficient money and time, and Youthful Characteristics travelers who lack sufficient money but have sufficient time -- and recommended approaches to fulfill the demands of these three travel groups. This intelligence is based on analysis provided by iClick’s proprietary iAudience platform that covers more than 940millionChinese consumers, including 98.7% of Chinese netizens. According to the China National Bureau of Statistics, there is huge potential for Chinese outbound travelers – 169 million in 2019 , more than 12% of the annual international tourist arrivals-- and it expects a solid rebound in 2021 despite the COVID-19 impact, estimating to hit 300 million outbound travelers by 2027 .
“The outbreak of the novel coronavirus has challenged the global travel industry in unprecedented ways this year,” said Frankie Ho, President of International Business at iClick. “It is business unusual, and huge challenges and uncertainties are overshadowing the travel retail outlook for 2020. iClick has had experience working with many leading travel retail brands to reach and deliver their messages to Chinese travel shoppers trotting across the globe over the past years. Our new whitepaper leverages iClick’s proprietary iAudience market intelligence platform to reveal trends about this highly sought-after consumer segment. Not only does the whitepaper challenge the market segmentation that has been traditionally used, but it also identifies some future trends and reveal simplications for marketers of related industries.”
Martin Moodie, Founder and Chairman of The Moodie Davitt Report, said “The COVID-19 crisis has had a profound impact on the aviation, tourism and travel retail sectors and will continue to reshape the industry going forward. Facing dramatically reduced passenger density, even once 2019 levels are restored the travel retail channel will still face an overwhelming need to encourage more frequent travel. Going beyond tourism and spending numbers and projections to examine consumer dynamics, varying customer profiles, and key behavioural components, including travel and shopping trends, iClick’s new whitepaper will help achieve this goal by helping travel retail players better understand today’s travel consumers.The Moodie Davitt Report is proud to be associated with this study which will help guide the industry to a more prosperous future.”
The White Paper was unveiled during the Moodie Davitt Virtual Travel Retail Expo this week, a unique and pioneering virtual travel trade show and symposium that has been designed to both mirror and improve upon a traditional conference and exhibition complete with networking, meeting facilities and workshops by global travel retail industry leaders. To find out more about this unique event, please click on the following link https://virtualtrexpo.com/about-expo/.
iClick’s Whitepaper on ChineseTravel Shoppers 2020 provides high-level intelligence on three key travel groups –Families Trip travelers with sufficient money but not sufficient time, New Package Tour travelers with sufficient money and time, and Youthful Characteristics travelers who lack sufficient money but have sufficient time -- and recommended approaches to fulfill the demands of these three travel groups. This intelligence is based on analysis provided by iClick’s proprietary iAudience platform that covers more than 940millionChinese consumers, including 98.7% of Chinese netizens. According to the China National Bureau of Statistics, there is huge potential for Chinese outbound travelers – 169 million in 2019 , more than 12% of the annual international tourist arrivals-- and it expects a solid rebound in 2021 despite the COVID-19 impact, estimating to hit 300 million outbound travelers by 2027 .
“The outbreak of the novel coronavirus has challenged the global travel industry in unprecedented ways this year,” said Frankie Ho, President of International Business at iClick. “It is business unusual, and huge challenges and uncertainties are overshadowing the travel retail outlook for 2020. iClick has had experience working with many leading travel retail brands to reach and deliver their messages to Chinese travel shoppers trotting across the globe over the past years. Our new whitepaper leverages iClick’s proprietary iAudience market intelligence platform to reveal trends about this highly sought-after consumer segment. Not only does the whitepaper challenge the market segmentation that has been traditionally used, but it also identifies some future trends and reveal simplications for marketers of related industries.”
Martin Moodie, Founder and Chairman of The Moodie Davitt Report, said “The COVID-19 crisis has had a profound impact on the aviation, tourism and travel retail sectors and will continue to reshape the industry going forward. Facing dramatically reduced passenger density, even once 2019 levels are restored the travel retail channel will still face an overwhelming need to encourage more frequent travel. Going beyond tourism and spending numbers and projections to examine consumer dynamics, varying customer profiles, and key behavioural components, including travel and shopping trends, iClick’s new whitepaper will help achieve this goal by helping travel retail players better understand today’s travel consumers.The Moodie Davitt Report is proud to be associated with this study which will help guide the industry to a more prosperous future.”
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