From turmoiling the sturdy pillars of a seven decades old central-government to navigating a small e-commerce start-up in being ‘the Big Billion’ online retail player of the Indian peninsula, marketing has always been significantly reshaping industries. As businesses strive to develop engaging content and stay ahead of competitors, major breakthroughs such as Facebook Live and Instagram Stories are pushing boundaries of strategic and innovative marketing technologies. Having travelled so far, today’s marketing space virtually constitutes unlimited options for marketers when it comes to paramount Marketing Technology Solutions deploying SaaS, Collaboration Tools, and Analytics.
Antithetical to the fact that customer-centric focus (79 percent) leads the top priorities for marketers, it was reported by Chief Marketing Technologist that at least 3,874 marketing technology brands exists globally in business. To enlarge areas of confusion, complex buzzwords like social media marketing, content marketing, and conversion funnel are making their advent on a daily basis. In such a scenario, it indisputable for business to understand how to choose the right marketing technology stacks without losing focus in the process.
With the aim of aiding organizations in generating higher traffic using engaging content and without draining resources, this issue of CIO Advisor brings to you “Top 25 APAC Marketing Technology Solution Providers” of the year 2017. Having examined and reviewed the bests of solution providers in the market, our distinguished panel of editors have filtered down the following companies who are at the vanguard of tackling contemporary industry challenges. The list reflects unique and innovative players in the Marketing Technology Solutions arena and is subjected to assist businesses in gaining a comprehensive idea about the diversity of solutions presently existing and in what ways they might add to their organizational values.