To propel business and its clients into the future, it is imperative to stay on par with technology and innovation. From the extended utility of established tools to embrace the new capabilities of innovative technology, the trend of automation is driving a change in marketing. The most anticipated trend—artificial intelligence (AI), has made the marketing headlines across a spectrum of business disciplines. AI has influenced ad serving and ad targeting with efficient data analytics and personalized content via chatbots and marketing automation software to perceive data patterns at mindboggling speeds. Collecting marketing data from multiple sources is simplified and cost-effective through internet of things (IoT). This accounts for more screens and more occasions for interactive marketing. Today, data-driven marketing tools have allowed small to mid-sized B2B companies to compete on even terms with their larger counterparts.
Cloud computing and robotics will pave way for a smarter and efficient interactive marketing technology. Cloud computing allows the marketing sector to accommodate more business data with hyper-personalized advertising and apt content marketing. While AI augments digital interaction, augmented reality (AR) is no longer just a theory. Collaborative robots handle repetitive manual tasks and increase the efficiency of chatbots to comfort marketers while discovering new ways to leverage talent within the industry. With a growing number of MarTech companies, there is no doubt the world is shifting towards better marketing experience for prospects and customers. But which MarTech company would be the best fit? Mitigating the muddle of choosing the apt partner, a distinguished panel of CEOs, CIOs and marketing analysts have narrowed down on the MarTech companies that exhibit competence in delivering innovation in marketing technology.
We present to you CIO Advisor APAC’s “20 Hottest APAC MarTech Companies – 2018.”